Last year, to celebrate the company’s second anniversary, Kickstarter posted some metrics to the company blog. Among the most impressive figures was $40M pledged to 7,496 successfully funded campaigns, or 85% of the total amount pledged on the site. As Kickstarter’s third year comes to a close, The Next Web wanted to know: How much did the company help raise? Since we know the company takes 5% of funds raised, this also gives us insight into its revenues. ## MethodologyTo find out, I wrote a short script (available here) using a simple scraping library which I forked on github. After fixing a bug caused by a change in Kickstarter’s URLs, I was able to pull down all of the successfully funded campaigns from the past year on Kickstarter’s website. The charts below were generated by importing the resulting comma-separated file into Excel and organizing the data into pivot tables. They cover the period from April 28, 2011 until the afternoon of April 21, 2012. Before we begin, some caveats: first, ## Amount raised for successful campaignsThe results are awe-inspiring. In the year since Kickstarter reported its numbers, the company helped raise a total of $119.6M for successfully-funded projects. Adding in the figures from last year, it looks like Kickstarter has helped raise a total of $159M since its inception. ## Growth in projects funded and average funds raisedKickstarter’s accelerated growth in total funds raised is directly related to two other trends: an increase both in the number of projects funded, and in the amount raised, on average, by successful projects. Both of the charts above show a positive linear trend: more projects are being funded every day, and on average they’re pulling in more money per project as well. The average number of projects funded rose from a little over 30 to 45 per day in the last year, and the average funding per project — excluding those which raised over half a million dollars, in order to keep outliers from skewing the averages — rose from around $5k to just over $10k. ## Funding by CategoryWhat kinds of projects brought in the most money over the last year? Kickstarter has 13 categories ranging from Film & Video, by far the most popular, all the way to more niche interest areas such as Comics. We can break down the successful projects to get more insight into how the different categories stack up. The first thing we see when splitting out the projects is that funding is still dominated by Film/Video and Music: together, the two make up almost half of the money raised over the past year. Dance and Fashion are still on the tail end, but Games went from tenth place last year according to Kickstarter’s official data to fourth this year in our study, no doubt aided by the massive success of projects like What’s most surprising, however, is the disparity between the typical amounts raised by Technology, Games and Design projects and the other categories: Projects in those three categories raised between $30-40k on average, while those in the other categories raised an average of $10k or less. While the averages above are somewhat skewed by projects, like Another interesting metric is by how much successfully funded projects exceed their funding goal: When we look at these numbers, Design is a huge outlier, with the average successful project generating ten times its funding goal. The average percent funded for othercategories ranges from 130% to 500%. Finally, let’s look at the leaderboards to see which projects have raised the most money, as well as which ones exceeded their funding goals by the largest amount. The names on the gross revenue leaderboard should be familiar to anyone who’s followed Kickstarter news recently: The percent funded leaderboard looks very different. (Note: projects with very low goals or which made less than $100k were excluded to avoid skewing the results.) The only projects to make both lists were thePrintrbot, Some of these projects went way over their funding goal. Pen Type A, the leader in percent funded, raised over 112 times CW&T’s original goal of $2,500. ## What about next year?If we look at a year-long extrapolation of the total amount raised on Kickstarter, we can make an educated guess about how much the company will raise in its fourth year. The question we have to ask is: Do these numbers reflect a linear growth pattern, or an exponential curve? It’s clear from the data above that the growth is faster than linear. Here’s the same chart with linear and exponential trendlines overlaid (the dashed curve is exponential): We can find further evidence of an exponential growth curve by looking at the same chart graphed on a logarithmic scale. A log scale chart of an exponential curve will show a perfectly straight line. Here we see that a linear trendline, while not a perfect fit, fits the data fairly well: Based on this, we can make a fairly safe assumption that Kickstarter’s growth will be greater than linear, but may not be quite exponential. The following chart shows the upper and lower bounds of what we can expect the company to generate in funding for projects which meet or exceed their goals: The trendlines put the total raised at between $250M and $550M by this time next year. It appears to be a safe bet that the company will hit $200M sometime between June and November. Between the huge success of
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